In reality, only 62 percent of companies actually want to make more high-quality content for their website. It seems as though everybody is using content marketing, yet everybody still wants better results from their content marketing efforts. Over the years, we’ve learned that content marketing mistakes to avoid, and how simple making those changes can completely overhaul the results you’re seeing from your content marketing campaigns.
Too Much Long-Form Content: One of the biggest mistakes that marketers make with content marketing is consistently sending out long-form content articles. Most people know this, and it’s one of the reasons why they try to avoid writing content in this fashion. The problem with this style of content marketing is that it’s not very effective. In fact, it’s a very bad way to approach content marketing because it’s impossible to tell whether or not an article is going to get read. You have to be very precise with what you write and how you write it in order to get the right results.
However, the problem comes when people send out these same articles to different types of websites. For example, if you wrote an article about dog training, you could send it out to a blog, a news site, and even a forum for dogs. If you sent it out to a website that primarily caters to dog owners, the article would be completely ignored. On top of that, you’ve now divided your content into three different types of websites. As you can see, it’s virtually impossible to market to the entire Internet audience, and it’s nearly impossible to reach the audience that only reads a small percentage of content on the Internet. Because of this, content marketers need to learn how to target smaller segments of the audience to ensure that they’re getting maximum results from their efforts.
”Pulling a good network together takes effort, sincerity and timeAlan Collins
The best way to target smaller segments is to learn about the audience that you want to target, and then create content marketing campaigns that will work best for them. Most content marketers fail to do this, which leads to failure. They spend too much time on advertising and too little time on writing content for their target audience. It all boils down to the fact that most Internet marketers don’t have the time to learn the best content strategy for their site. Luckily, there are tools that can help you reach the audience you want, giving you more control over the content you distribute.
One such tool is called SEO Elite. SEO Elite is an analytics package that automatically updates your site with data about your SEO strategy. With over 40+ user-friendly features, SEO Elite takes the guessing out of making your content marketing strategy work. For example, you can easily keep track of which sites are giving you the most traffic, search engine results, and PPC (pay per click) results. You can also analyze the competition of your keywords, as well as view competitor data. All of this makes it easy to see where you’re falling behind or excelling in your niche.
Another great feature of SEO Elite is the integration of customer support. It makes it simple to contact your customers after you’ve created content using the features built-in to SEO Elite. Some other analytics packages let you do this as well but not all do; and those that do often don’t provide the level of support that SEO Elite provides.
Content marketers should always strive to make sure that their content marketing strategies provide a superior experience for their customers. This means that they shouldn’t rely solely on search engine traffic to drive their visitors. In addition, content marketers need to be aware of what keywords are working for them and how to optimize content for those keywords. Many Internet marketers fall into the trap of trying to do too much with too little, which results in subpar products that don’t work at all.
Using Google’s Content Network can help marketers get the most value out of their content marketing strategies. SEO Elite is one such product that helps Internet marketers ensure that they’re maximizing the potential of their content marketing strategy. Content marketers should use content marketing to its full potential, but to get the most value out of the efforts that they do, content marketers need to take advantage of all of the options that Google has to offer. By integrating SEO Elite with Google’s Content Network, content marketers can get the most value for their content marketing strategy.